Contemporary Marketing and Consumer Behavior is popular PDF and ePub book, written by John F. Sherry in 1995-05-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Marketing and Consumer Behavior can be Read Online from any device for your convenience.
Contemporary Marketing and Consumer Behavior Book PDF Summary
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Detail Book of Contemporary Marketing and Consumer Behavior PDF
- Author : John F. Sherry
- Release : 02 May 1995
- Publisher : SAGE
- ISBN : 9780803957534
- Genre : Business & Economics
- Total Page : 501 pages
- Language : English
- PDF File Size : 13,8 Mb
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