Contemporary Marketing and Consumer Behaviour in Sustainable Tourism is popular PDF and ePub book, written by Maria Palazzo in 2024-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Marketing and Consumer Behaviour in Sustainable Tourism can be Read Online from any device for your convenience.
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism Book PDF Summary
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.
Detail Book of Contemporary Marketing and Consumer Behaviour in Sustainable Tourism PDF
- Author : Maria Palazzo
- Release : 11 March 2024
- Publisher : Taylor & Francis
- ISBN : 9781040001141
- Genre : Business & Economics
- Total Page : 249 pages
- Language : English
- PDF File Size : 11,5 Mb
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