Contemporary Consumption Consumers and Marketing is popular PDF and ePub book, written by Brendan Canavan in 2020-12-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Consumption Consumers and Marketing can be Read Online from any device for your convenience.
Contemporary Consumption Consumers and Marketing Book PDF Summary
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Detail Book of Contemporary Consumption Consumers and Marketing PDF
- Author : Brendan Canavan
- Release : 28 December 2020
- Publisher : Routledge
- ISBN : 9781000318401
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 14,8 Mb
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