Consumer Identity and Global Branding Strategies is popular PDF and ePub book, written by Anonim in 2022-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Identity and Global Branding Strategies can be Read Online from any device for your convenience.
Consumer Identity and Global Branding Strategies Book PDF Summary
Essay from the year 2021 in the subject Economics - Other, grade: 98, , course: Bs. economics, language: English, abstract: Consumer trends have undergone through constant changes over the last few years as globalisation continues to influence consumption behaviours. A modern-day shopping mall in Shanghai, such as ALDI, offers a comparable customer experience as ALDI's store in Germany. This trend transcends in many other shopping malls globally due to globalised retail stores and product lines. Online market spaces also provide parallel browsing and e-consumption experiences globally. Shavitt and Barnes (2020) postulate that new consumption behaviours and preferences depict globalised trends and convergences, especially in the retail sector. Despite these commonalities, the concept of global consumer identity manifests unique features that have considerable impacts on consumption behaviours at regional and global scales.
Detail Book of Consumer Identity and Global Branding Strategies PDF
- Author : Anonim
- Release : 29 September 2022
- Publisher : GRIN Verlag
- ISBN : 9783346732989
- Genre : Business & Economics
- Total Page : 23 pages
- Language : English
- PDF File Size : 13,5 Mb
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