Competitive Intelligence and the Sales Force is popular PDF and ePub book, written by Joel Le Bon in 2013-11-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Competitive Intelligence and the Sales Force can be Read Online from any device for your convenience.
Competitive Intelligence and the Sales Force Book PDF Summary
Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeople's competitive intelligence collection and exploitation skills? How to enhance the sales force's commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors' competitive intelligence activities? By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.
Detail Book of Competitive Intelligence and the Sales Force PDF
- Author : Joel Le Bon
- Release : 14 November 2013
- Publisher : Business Expert Press
- ISBN : 9781606496176
- Genre : Business & Economics
- Total Page : 147 pages
- Language : English
- PDF File Size : 19,9 Mb
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