Communicating Visually is popular PDF and ePub book, written by Daniel Raposo in 2018-10-09, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Communicating Visually can be Read Online from any device for your convenience.
Communicating Visually Book PDF Summary
This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people’s lives.
Detail Book of Communicating Visually PDF
- Author : Daniel Raposo
- Release : 09 October 2018
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527518476
- Genre : Design
- Total Page : 213 pages
- Language : English
- PDF File Size : 7,9 Mb
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