Visual Public Relations is popular PDF and ePub book, written by Simon Collister in 2018-03-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Visual Public Relations can be Read Online from any device for your convenience.
Visual Public Relations Book PDF Summary
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Detail Book of Visual Public Relations PDF
- Author : Simon Collister
- Release : 28 March 2018
- Publisher : Routledge
- ISBN : 9781351662055
- Genre : Business & Economics
- Total Page : 313 pages
- Language : English
- PDF File Size : 21,6 Mb
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