Design Visual Communication and Branding is popular PDF and ePub book, written by Daniel Raposo in 2022-02-17, it is a fantastic choice for those who relish reading online the Art genre. Let's immerse ourselves in this engaging Art book by exploring the summary and details provided below. Remember, Design Visual Communication and Branding can be Read Online from any device for your convenience.
Design Visual Communication and Branding Book PDF Summary
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Detail Book of Design Visual Communication and Branding PDF
- Author : Daniel Raposo
- Release : 17 February 2022
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527580558
- Genre : Art
- Total Page : 195 pages
- Language : English
- PDF File Size : 18,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Design Visual Communication and Branding by Daniel Raposo, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.