Chinese Local New Luxury Brands in a Digitally Empowered Era is popular PDF and ePub book, written by Hongbo Lai in 2021-05-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Chinese Local New Luxury Brands in a Digitally Empowered Era can be Read Online from any device for your convenience.
Chinese Local New Luxury Brands in a Digitally Empowered Era Book PDF Summary
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Detail Book of Chinese Local New Luxury Brands in a Digitally Empowered Era PDF
- Author : Hongbo Lai
- Release : 20 May 2021
- Publisher : Springer Nature
- ISBN : 9789811621451
- Genre : Business & Economics
- Total Page : 153 pages
- Language : English
- PDF File Size : 15,6 Mb
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