Chinese Innovation And Branding Leaps is popular PDF and ePub book, written by Serdar S Durmusoglu in 2022-03-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Chinese Innovation And Branding Leaps can be Read Online from any device for your convenience.
Chinese Innovation And Branding Leaps Book PDF Summary
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Detail Book of Chinese Innovation And Branding Leaps PDF
- Author : Serdar S Durmusoglu
- Release : 24 March 2022
- Publisher : World Scientific
- ISBN : 9789811249648
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 8,6 Mb
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