Research Frontiers on the International Marketing Strategies of Chinese Brands is popular PDF and ePub book, written by Zuohao Hu in 2016-08-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Research Frontiers on the International Marketing Strategies of Chinese Brands can be Read Online from any device for your convenience.
Research Frontiers on the International Marketing Strategies of Chinese Brands Book PDF Summary
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Detail Book of Research Frontiers on the International Marketing Strategies of Chinese Brands PDF
- Author : Zuohao Hu
- Release : 05 August 2016
- Publisher : Routledge
- ISBN : 9781317205920
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 18,6 Mb
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