Case Studies in the Wine Industry is popular PDF and ePub book, written by Cristina Santini in 2018-11-27, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, Case Studies in the Wine Industry can be Read Online from any device for your convenience.
Case Studies in the Wine Industry Book PDF Summary
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry
Detail Book of Case Studies in the Wine Industry PDF
- Author : Cristina Santini
- Release : 27 November 2018
- Publisher : Woodhead Publishing
- ISBN : 9780081010464
- Genre : Technology & Engineering
- Total Page : 216 pages
- Language : English
- PDF File Size : 7,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Case Studies in the Wine Industry by Cristina Santini, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.