Wine Management and Marketing Volume 2 is popular PDF and ePub book, written by Foued Cheriet in 2024-06-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Wine Management and Marketing Volume 2 can be Read Online from any device for your convenience.
Wine Management and Marketing Volume 2 Book PDF Summary
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Detail Book of Wine Management and Marketing Volume 2 PDF
- Author : Foued Cheriet
- Release : 19 June 2024
- Publisher : John Wiley & Sons
- ISBN : 9781394301119
- Genre : Business & Economics
- Total Page : 372 pages
- Language : English
- PDF File Size : 16,6 Mb
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