Case Studies in the Traditional Food Sector is popular PDF and ePub book, written by Alessio Cavicchi in 2017-11-14, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, Case Studies in the Traditional Food Sector can be Read Online from any device for your convenience.
Case Studies in the Traditional Food Sector Book PDF Summary
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry
Detail Book of Case Studies in the Traditional Food Sector PDF
- Author : Alessio Cavicchi
- Release : 14 November 2017
- Publisher : Woodhead Publishing
- ISBN : 9780081012604
- Genre : Technology & Engineering
- Total Page : 376 pages
- Language : English
- PDF File Size : 21,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Case Studies in the Traditional Food Sector by Alessio Cavicchi, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.