Case Studies in the Beer Sector is popular PDF and ePub book, written by Roberta Capitello in 2020-09-09, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, Case Studies in the Beer Sector can be Read Online from any device for your convenience.
Case Studies in the Beer Sector Book PDF Summary
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Detail Book of Case Studies in the Beer Sector PDF
- Author : Roberta Capitello
- Release : 09 September 2020
- Publisher : Woodhead Publishing
- ISBN : 9780128177358
- Genre : Technology & Engineering
- Total Page : 390 pages
- Language : English
- PDF File Size : 15,9 Mb
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