Economic Perspectives on Craft Beer is popular PDF and ePub book, written by Christian Garavaglia in 2017-12-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Economic Perspectives on Craft Beer can be Read Online from any device for your convenience.
Economic Perspectives on Craft Beer Book PDF Summary
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Detail Book of Economic Perspectives on Craft Beer PDF
- Author : Christian Garavaglia
- Release : 19 December 2017
- Publisher : Springer
- ISBN : 9783319582351
- Genre : Business & Economics
- Total Page : 494 pages
- Language : English
- PDF File Size : 13,8 Mb
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