Case Studies in Crisis Communication is popular PDF and ePub book, written by Amiso M. George in 1997-08-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Case Studies in Crisis Communication can be Read Online from any device for your convenience.
Case Studies in Crisis Communication Book PDF Summary
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Detail Book of Case Studies in Crisis Communication PDF
- Author : Amiso M. George
- Release : 13 August 1997
- Publisher : Routledge
- ISBN : 9781136593734
- Genre : Business & Economics
- Total Page : 566 pages
- Language : English
- PDF File Size : 10,5 Mb
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