Crisis Communication Strategies is popular PDF and ePub book, written by Amanda Coleman in 2020-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Communication Strategies can be Read Online from any device for your convenience.
Crisis Communication Strategies Book PDF Summary
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Detail Book of Crisis Communication Strategies PDF
- Author : Amanda Coleman
- Release : 03 May 2020
- Publisher : Kogan Page Publishers
- ISBN : 9781789662917
- Genre : Business & Economics
- Total Page : 222 pages
- Language : English
- PDF File Size : 10,9 Mb
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