Branding that Means Business is popular PDF and ePub book, written by Matt Johnson in 2022-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding that Means Business can be Read Online from any device for your convenience.
Branding that Means Business Book PDF Summary
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
Detail Book of Branding that Means Business PDF
- Author : Matt Johnson
- Release : 25 October 2022
- Publisher : PublicAffairs
- ISBN : 9781541701687
- Genre : Business & Economics
- Total Page : 184 pages
- Language : English
- PDF File Size : 9,5 Mb
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