Billion Dollar Branding is popular PDF and ePub book, written by Honey Parker in 2012-08-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Billion Dollar Branding can be Read Online from any device for your convenience.
Billion Dollar Branding Book PDF Summary
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
Detail Book of Billion Dollar Branding PDF
- Author : Honey Parker
- Release : 21 August 2012
- Publisher : Morgan James Publishing
- ISBN : 9781614482734
- Genre : Business & Economics
- Total Page : 167 pages
- Language : English
- PDF File Size : 17,9 Mb
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