Branding New York is popular PDF and ePub book, written by Miriam Greenberg in 2009-09-10, it is a fantastic choice for those who relish reading online the Architecture genre. Let's immerse ourselves in this engaging Architecture book by exploring the summary and details provided below. Remember, Branding New York can be Read Online from any device for your convenience.
Branding New York Book PDF Summary
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Detail Book of Branding New York PDF
- Author : Miriam Greenberg
- Release : 10 September 2009
- Publisher : Routledge
- ISBN : 9781135919115
- Genre : Architecture
- Total Page : 411 pages
- Language : English
- PDF File Size : 18,6 Mb
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