Branding Books Across the Ages is popular PDF and ePub book, written by Helleke van den Braber in 2021-04-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding Books Across the Ages can be Read Online from any device for your convenience.
Branding Books Across the Ages Book PDF Summary
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Detail Book of Branding Books Across the Ages PDF
- Author : Helleke van den Braber
- Release : 20 April 2021
- Publisher : Amsterdam University Press
- ISBN : 9789048544400
- Genre : Business & Economics
- Total Page : 372 pages
- Language : English
- PDF File Size : 8,9 Mb
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