How Brands Become Icons is popular PDF and ePub book, written by Douglas B. Holt in 2004, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How Brands Become Icons can be Read Online from any device for your convenience.
How Brands Become Icons Book PDF Summary
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Detail Book of How Brands Become Icons PDF
- Author : Douglas B. Holt
- Release : 09 May 2024
- Publisher : Harvard Business Press
- ISBN : 9781578517749
- Genre : Business & Economics
- Total Page : 282 pages
- Language : English
- PDF File Size : 15,8 Mb
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