Brand Singapore is popular PDF and ePub book, written by Koh Buck Song in 2011-08-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Singapore can be Read Online from any device for your convenience.
Brand Singapore Book PDF Summary
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Detail Book of Brand Singapore PDF
- Author : Koh Buck Song
- Release : 15 August 2011
- Publisher : Marshall Cavendish International Asia Pte Ltd
- ISBN : 9789814398701
- Genre : Business & Economics
- Total Page : 218 pages
- Language : English
- PDF File Size : 20,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Brand Singapore by Koh Buck Song, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.