Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 is popular PDF and ePub book, written by Koh Buck Song in 2020-11-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 can be Read Online from any device for your convenience.
Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 Book PDF Summary
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Detail Book of Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 PDF
- Author : Koh Buck Song
- Release : 15 November 2020
- Publisher : Marshall Cavendish International Asia Pte Ltd
- ISBN : 9789814928496
- Genre : Business & Economics
- Total Page : 229 pages
- Language : English
- PDF File Size : 10,9 Mb
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