Brand Meaning Management is popular PDF and ePub book, written by Anonim in 2015-05-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Meaning Management can be Read Online from any device for your convenience.
Brand Meaning Management Book PDF Summary
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Detail Book of Brand Meaning Management PDF
- Author : Anonim
- Release : 05 May 2015
- Publisher : Emerald Group Publishing
- ISBN : 9781784419318
- Genre : Business & Economics
- Total Page : 344 pages
- Language : English
- PDF File Size : 13,9 Mb
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