Brand Elevation is popular PDF and ePub book, written by Wolfgang Schaefer in 2021-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Elevation can be Read Online from any device for your convenience.
Brand Elevation Book PDF Summary
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Detail Book of Brand Elevation PDF
- Author : Wolfgang Schaefer
- Release : 03 January 2021
- Publisher : Kogan Page Publishers
- ISBN : 9781789664676
- Genre : Business & Economics
- Total Page : 311 pages
- Language : English
- PDF File Size : 17,5 Mb
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