Landscape and Branding is popular PDF and ePub book, written by Nicole Porter in 2015-10-05, it is a fantastic choice for those who relish reading online the Architecture genre. Let's immerse ourselves in this engaging Architecture book by exploring the summary and details provided below. Remember, Landscape and Branding can be Read Online from any device for your convenience.
Landscape and Branding Book PDF Summary
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Detail Book of Landscape and Branding PDF
- Author : Nicole Porter
- Release : 05 October 2015
- Publisher : Routledge
- ISBN : 9781317550556
- Genre : Architecture
- Total Page : 233 pages
- Language : English
- PDF File Size : 7,5 Mb
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