The Digital Marketing Landscape is popular PDF and ePub book, written by Jessica Rogers in 2021-02-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Digital Marketing Landscape can be Read Online from any device for your convenience.
The Digital Marketing Landscape Book PDF Summary
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Detail Book of The Digital Marketing Landscape PDF
- Author : Jessica Rogers
- Release : 18 February 2021
- Publisher : Business Expert Press
- ISBN : 9781637420355
- Genre : Business & Economics
- Total Page : 120 pages
- Language : English
- PDF File Size : 20,6 Mb
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