Brand Dna is popular PDF and ePub book, written by Suzanne Tulien in 2010-05-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Dna can be Read Online from any device for your convenience.
Brand Dna Book PDF Summary
Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brands unique genetic code; your Dimensional Nucleic Assets, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage
Detail Book of Brand Dna PDF
- Author : Suzanne Tulien
- Release : 06 May 2010
- Publisher : iUniverse
- ISBN : 9781450220644
- Genre : Business & Economics
- Total Page : 244 pages
- Language : English
- PDF File Size : 10,8 Mb
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