Brand Choice and Loyalty is popular PDF and ePub book, written by Beat Meier in 2019-09-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Choice and Loyalty can be Read Online from any device for your convenience.
Brand Choice and Loyalty Book PDF Summary
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
Detail Book of Brand Choice and Loyalty PDF
- Author : Beat Meier
- Release : 26 September 2019
- Publisher : Springer Nature
- ISBN : 9783658280147
- Genre : Business & Economics
- Total Page : 109 pages
- Language : English
- PDF File Size : 15,8 Mb
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