Panama s Low Income Consumers Brand Loyalty Panamanian Consumers is popular PDF and ePub book, written by Rossano V. Gerald in 2011-05-24, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Panama s Low Income Consumers Brand Loyalty Panamanian Consumers can be Read Online from any device for your convenience.
Panama s Low Income Consumers Brand Loyalty Panamanian Consumers Book PDF Summary
The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could be used to identify consumers' consumption preferences and loyalty towards a particular brand.
Detail Book of Panama s Low Income Consumers Brand Loyalty Panamanian Consumers PDF
- Author : Rossano V. Gerald
- Release : 24 May 2011
- Publisher : Universal-Publishers
- ISBN : 9781612337555
- Genre : Uncategoriezed
- Total Page : 192 pages
- Language : English
- PDF File Size : 13,5 Mb
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