Beyond Digital A Brand Approach for more Relevance is popular PDF and ePub book, written by Kai Platschke in 2017-09-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Beyond Digital A Brand Approach for more Relevance can be Read Online from any device for your convenience.
Beyond Digital A Brand Approach for more Relevance Book PDF Summary
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases
Detail Book of Beyond Digital A Brand Approach for more Relevance PDF
- Author : Kai Platschke
- Release : 12 September 2017
- Publisher : Haufe-Lexware
- ISBN : 9783648106570
- Genre : Business & Economics
- Total Page : 197 pages
- Language : English
- PDF File Size : 10,5 Mb
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