Behavioral Economics for Tourism is popular PDF and ePub book, written by Milena S. Nikolova in 2020-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Behavioral Economics for Tourism can be Read Online from any device for your convenience.
Behavioral Economics for Tourism Book PDF Summary
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism
Detail Book of Behavioral Economics for Tourism PDF
- Author : Milena S. Nikolova
- Release : 24 September 2020
- Publisher : Academic Press
- ISBN : 9780128138120
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 13,8 Mb
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