Marketing Tourist Destinations in Emerging Economies is popular PDF and ePub book, written by Ishmael Mensah in 2021-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Tourist Destinations in Emerging Economies can be Read Online from any device for your convenience.
Marketing Tourist Destinations in Emerging Economies Book PDF Summary
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Detail Book of Marketing Tourist Destinations in Emerging Economies PDF
- Author : Ishmael Mensah
- Release : 27 November 2021
- Publisher : Springer Nature
- ISBN : 9783030837112
- Genre : Business & Economics
- Total Page : 315 pages
- Language : English
- PDF File Size : 14,9 Mb
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