Asia Branding is popular PDF and ePub book, written by Bang Nguyen in 2017-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Asia Branding can be Read Online from any device for your convenience.
Asia Branding Book PDF Summary
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
Detail Book of Asia Branding PDF
- Author : Bang Nguyen
- Release : 16 September 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781137489968
- Genre : Business & Economics
- Total Page : 350 pages
- Language : English
- PDF File Size : 17,8 Mb
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