Tourism Events in Asia is popular PDF and ePub book, written by Azizul Hassan in 2018-12-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Tourism Events in Asia can be Read Online from any device for your convenience.
Tourism Events in Asia Book PDF Summary
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Detail Book of Tourism Events in Asia PDF
- Author : Azizul Hassan
- Release : 07 December 2018
- Publisher : Routledge
- ISBN : 9781351105729
- Genre : Business & Economics
- Total Page : 209 pages
- Language : English
- PDF File Size : 11,9 Mb
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