Alternative Marketing Approaches for Entrepreneurs is popular PDF and ePub book, written by Björn Bjerke in 2018-03-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Alternative Marketing Approaches for Entrepreneurs can be Read Online from any device for your convenience.
Alternative Marketing Approaches for Entrepreneurs Book PDF Summary
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
Detail Book of Alternative Marketing Approaches for Entrepreneurs PDF
- Author : Björn Bjerke
- Release : 30 March 2018
- Publisher : Edward Elgar Publishing
- ISBN : 9781786438959
- Genre : Business & Economics
- Total Page : 320 pages
- Language : English
- PDF File Size : 11,9 Mb
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