Marketing Management and Strategy is popular PDF and ePub book, written by George Tesar in 2013-02-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management and Strategy can be Read Online from any device for your convenience.
Marketing Management and Strategy Book PDF Summary
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Detail Book of Marketing Management and Strategy PDF
- Author : George Tesar
- Release : 11 February 2013
- Publisher : Routledge
- ISBN : 9781135096199
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 18,6 Mb
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