Advertising in Tourism and Leisure is popular PDF and ePub book, written by Nigel Morgan in 2013-06-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising in Tourism and Leisure can be Read Online from any device for your convenience.
Advertising in Tourism and Leisure Book PDF Summary
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Detail Book of Advertising in Tourism and Leisure PDF
- Author : Nigel Morgan
- Release : 17 June 2013
- Publisher : Routledge
- ISBN : 9781136430565
- Genre : Business & Economics
- Total Page : 373 pages
- Language : English
- PDF File Size : 18,5 Mb
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