Leisure Marketing is popular PDF and ePub book, written by Susan Horner in 2012-06-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leisure Marketing can be Read Online from any device for your convenience.
Leisure Marketing Book PDF Summary
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Detail Book of Leisure Marketing PDF
- Author : Susan Horner
- Release : 25 June 2012
- Publisher : Routledge
- ISBN : 9781136387869
- Genre : Business & Economics
- Total Page : 424 pages
- Language : English
- PDF File Size : 21,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Leisure Marketing by Susan Horner, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.