Emerging Innovative Marketing Strategies in the Tourism Industry is popular PDF and ePub book, written by Ray, Nilanjan in 2015-08-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Emerging Innovative Marketing Strategies in the Tourism Industry can be Read Online from any device for your convenience.
Emerging Innovative Marketing Strategies in the Tourism Industry Book PDF Summary
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Detail Book of Emerging Innovative Marketing Strategies in the Tourism Industry PDF
- Author : Ray, Nilanjan
- Release : 03 August 2015
- Publisher : IGI Global
- ISBN : 9781466687004
- Genre : Business & Economics
- Total Page : 425 pages
- Language : English
- PDF File Size : 9,6 Mb
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