Advertising and the Marketplace is popular PDF and ePub book, written by Pepall, Lynne in 2021-07-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising and the Marketplace can be Read Online from any device for your convenience.
Advertising and the Marketplace Book PDF Summary
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Detail Book of Advertising and the Marketplace PDF
- Author : Pepall, Lynne
- Release : 31 July 2021
- Publisher : Edward Elgar Publishing
- ISBN : 9781788978125
- Genre : Business & Economics
- Total Page : 294 pages
- Language : English
- PDF File Size : 10,7 Mb
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