Testimonial Advertising in the American Marketplace is popular PDF and ePub book, written by M. Moskowitz in 2009-11-23, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Testimonial Advertising in the American Marketplace can be Read Online from any device for your convenience.
Testimonial Advertising in the American Marketplace Book PDF Summary
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Detail Book of Testimonial Advertising in the American Marketplace PDF
- Author : M. Moskowitz
- Release : 23 November 2009
- Publisher : Springer
- ISBN : 9780230101715
- Genre : History
- Total Page : 243 pages
- Language : English
- PDF File Size : 9,5 Mb
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