Advertising and Society is popular PDF and ePub book, written by Carol J. Pardun in 2013-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising and Society can be Read Online from any device for your convenience.
Advertising and Society Book PDF Summary
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Detail Book of Advertising and Society PDF
- Author : Carol J. Pardun
- Release : 26 June 2013
- Publisher : John Wiley & Sons
- ISBN : 9781118587621
- Genre : Business & Economics
- Total Page : 346 pages
- Language : English
- PDF File Size : 18,5 Mb
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