Advertising Gender and Society is popular PDF and ePub book, written by Magdalena Zawisza-Riley in 2019-07-03, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Advertising Gender and Society can be Read Online from any device for your convenience.
Advertising Gender and Society Book PDF Summary
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Detail Book of Advertising Gender and Society PDF
- Author : Magdalena Zawisza-Riley
- Release : 03 July 2019
- Publisher : Routledge
- ISBN : 9781351386104
- Genre : Psychology
- Total Page : 212 pages
- Language : English
- PDF File Size : 15,6 Mb
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