Advertising and Anthropology is popular PDF and ePub book, written by Timothy de Waal Malefyt in 2020-05-14, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Advertising and Anthropology can be Read Online from any device for your convenience.
Advertising and Anthropology Book PDF Summary
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Detail Book of Advertising and Anthropology PDF
- Author : Timothy de Waal Malefyt
- Release : 14 May 2020
- Publisher : Routledge
- ISBN : 9781000182866
- Genre : Social Science
- Total Page : 200 pages
- Language : English
- PDF File Size : 12,9 Mb
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