A Japanese Advertising Agency is popular PDF and ePub book, written by Brian Moeran in 2013-09-13, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, A Japanese Advertising Agency can be Read Online from any device for your convenience.
A Japanese Advertising Agency Book PDF Summary
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Detail Book of A Japanese Advertising Agency PDF
- Author : Brian Moeran
- Release : 13 September 2013
- Publisher : Routledge
- ISBN : 9781136795336
- Genre : Social Science
- Total Page : 351 pages
- Language : English
- PDF File Size : 14,8 Mb
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