Advanced Marketing Strategy is popular PDF and ePub book, written by Glen L. Urban in 1991, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advanced Marketing Strategy can be Read Online from any device for your convenience.
Advanced Marketing Strategy Book PDF Summary
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Detail Book of Advanced Marketing Strategy PDF
- Author : Glen L. Urban
- Release : 21 September 1991
- Publisher : Unknown
- ISBN : 0138519404
- Genre : Business & Economics
- Total Page : 563 pages
- Language : English
- PDF File Size : 9,6 Mb
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