Adland is popular PDF and ePub book, written by Mark Tungate in 2013-07-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Adland can be Read Online from any device for your convenience.
Adland Book PDF Summary
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Detail Book of Adland PDF
- Author : Mark Tungate
- Release : 03 July 2013
- Publisher : Kogan Page Publishers
- ISBN : 9780749464325
- Genre : Business & Economics
- Total Page : 270 pages
- Language : English
- PDF File Size : 8,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Adland by Mark Tungate, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.